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Fresha

Fresha is booking and business-management software for salons, spas, barbershops and other beauty and wellness businesses, combining online booking, calendar scheduling, point of sale, payments and client management.

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By Fresha

fresha.com

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Overview

Clients book online around the clock through your website, social profiles, Google or the Fresha marketplace, and every booking lands in a shared calendar that prevents double-booking. Teams set shifts, blocked time, extra service time and resources such as rooms and equipment, fill gaps with an automated waitlist, and take group bookings with a single checkout. Automated email, app and SMS/WhatsApp reminders and confirmations, deposits, card-on-file and no-show fees help reduce missed appointments. Checkout sells services, products, memberships, packages and gift cards with tips, split payments and automatic commissions, while client profiles keep history, forms, allergies and patch tests. Plans are priced per month: Independent for one bookable team member and Team per bookable team member; text messages, marketing emails, payment processing and add-ons such as AI Concierge and Client Loyalty are charged separately.
More product details

Product

Documentation
fresha.com/help-center
License Model
Proprietary
Solution Kind
Platform

Who it is for

Organization Types
  • Business
User Count Range
Unit
bookable team members
Minimum
1

Images

Fresha calendar day view with team member columns and colour-coded appointments (demonstration data)1 / 1

Fresha calendar day view with team member columns and colour-coded appointments (demonstration data)

Fresha business app calendar showing six team member columns with colour-coded appointment blocks

Before you choose

Check before choosing

  • The Independent plan covers one bookable team member and a single calendar column; businesses with several bookable team members need the Team plan.

Features

Confirmations/Reminders

Automated booking confirmations and reminders by email, SMS and app notification

Confirmation requests and waitlist alerts to clients

Online Booking

Free booking page for 24/7 online booking

Bookings via website, Instagram, Facebook, Google and the Fresha marketplace

More details & conditions: Online Booking

Upfront payments and deposits at booking

Categories: Appointment Scheduling · Salon

Appointment Management

Create appointments with built-in forms and upfront payments

Appointment notes

More details & conditions: Appointment Management

Extra, processing and finishing times on services

Check out appointments from the calendar

Categories: Appointment Scheduling

Client Database

Client profiles storing appointment and purchase history, preferences, allergies, patch tests, forms and notes

Secure client files and images linked to the profile

Categories: Appointment Scheduling

Availability Management

Working hours, breaks, time off and shifts per team member

Blocked time

More details & conditions: Availability Management

Clients see only times that match staff availability

Categories: Appointment Scheduling

Automated Scheduling

Waitlist automatically matches open slots with waiting clients

Group appointments automatically align timings and assign staff

More details & conditions: Automated Scheduling

Resources are assigned automatically to services

Categories: Appointment Scheduling

Client Management

360° client profiles

Client notes, treatment records and body charts

More details & conditions: Client Management

Digital consultation forms and patch tests

Two-way client messaging inbox

Categories: Appointment Scheduling · Salon

SMS Reminders

Automated appointment reminders by SMS

Customisable reminders by SMS, email or app notification

Categories: Appointment Reminder

Rescheduling

Easy rescheduling so clients can change bookings instead of cancelling

Categories: Appointment Reminder

Contact Database

Client profiles with appointment history, preferences, allergies, patch tests, forms and notes

Client wallet with balances, gift cards, memberships, packages and saved cards

Categories: Appointment Reminder

Appointment Scheduling

Calendar with team and resource columns

Staff shifts, blocked time and breaks

More details & conditions: Appointment Scheduling

Group appointments

Waitlist that fills open slots

Appointment notes and built-in forms

Categories: Appointment Reminder · Salon

SMS Messaging

Automated text message and WhatsApp notifications to clients

Marketing texts to clients

More details & conditions: SMS Messaging

150 automated messages included per month (per team member on Team), then charged per message

Categories: Appointment Reminder

Show all details (15)

Client Database

Client profiles storing appointment and purchase history, preferences, allergies, patch tests, forms and notes

Colour formulas and style notes stored per client

Categories: Salon

Loyalty Program

Delivery method: Paid add-on

Points, tiers and rewards for repeat visits that work across bookings, payments and POS

Categories: Salon

Point of Sale (POS)

Sell services, add-ons, products, memberships, packages and gift cards in one cart

Accept cards, contactless, digital wallets and cash

More details & conditions: Point of Sale (POS)

Tips, split and partial payments, refunds and adjustments

Receipts and PDF invoices

Categories: Salon

Workflow details

Rules
  • Name
    Blocked time and breaks
    Description
    Block lunch, training, holidays or other time so clients cannot book it
  • Name
    Service extra time
    Description
    Add extra, processing and finishing time to services so the schedule reflects each service

Categories: Appointment Scheduling · Appointment Reminder

Workflow boundary and exception handling
  • Bookings from online channels and in-store update the shared calendar instantly, and the appointment system prevents double-booking and scheduling clashes.

Categories: Appointment Scheduling · Appointment Reminder

Settlement
  • Name
    Split and partial payments
    Description
    Split payments across methods, take deposits, accept partial payments or settle balances later
  • Name
    Refunds and adjustments
    Description
    Handle refunds, exchanges and corrections without disrupting reports or payouts

Categories: Salon

Workflow boundary and exception handling
  • Booking changes update the shared calendar immediately and the system prevents double-booking across online and in-store channels.

Categories: Salon

Pricing

Common pricing conditions

Applies to: Independent · Team

Add On Fees
  • Name
    Online payments
    Price
    Price basis
    1.29% + €0 per successful online transaction
  • Name
    In-person payments
    Price
    Price basis
    0.99% + €0 per successful in-person transaction, plus €0.10 per Tap to Pay authorization
  • Client Loyalty

    EUR 39.95/ location/ month

  • Data Connector

    EUR 150/ location/ month

Behavior above an allowance
  • Automatic charge
Commitment Months
0
Renewal Policy
Flexible monthly subscription with no minimum commitment or long-term contract; it can be cancelled at any time.
Tax Treatment
Excluded
Trial Available
Yes
Trial Days
7
Trial is free
Yes

Independent

EUR 19.95 / flat fee / monthBilled monthly

EUR 19.95 / flat fee / month

Billed monthly

One Time Fees
  • Card terminal

    EUR 119/ device

    Trigger
    Purchase of a card terminal; the price is shown as from €119 per device
Usage tracking & reset
Included automated text/WhatsApp messages (150) and marketing emails (50) are allowances that renew monthly.

Plan details & limits

Business Model
  • Subscription
Limits
  • Bookable team members

    1

  • Automated text and WhatsApp messages

    150/ month

    Overage
    Amount
    0.05
    Currency
    EUR
    Price basis
    €0.05 per text message; €0.04–€0.10 per WhatsApp message
  • Marketing emails

    50/ month

    Overage
    Amount
    0.02
    Currency
    EUR

Team

EUR 12.95 / resource seat / monthBilled monthly

EUR 12.95 / resource seat / month

Billed monthly

Trial Card Required
No
Usage tracking & reset
Included automated text/WhatsApp messages (150 per team member) and marketing emails (50 per team member) are allowances that renew monthly.

Plan details & limits

Business Model
  • Subscription
Limits
  • Bookable team members

    Unlimited

  • Automated text and WhatsApp messages per team member

    150/ month

    Overage
    Amount
    0.05
    Currency
    EUR
    Price basis
    €0.05 per text message; €0.04–€0.10 per WhatsApp message
  • Marketing emails per team member

    50/ month

    Overage
    Amount
    0.02
    Currency
    EUR

Technical details

AI

AI usage conditions
Usage conditions
  • AI Concierge is an optional add-on priced per location per month: €28.95 for messaging only (unlimited messaging) or €94.95 for calls and messaging.
  • The calls-and-messaging tier includes unlimited messaging and 200 minutes per location, then €0.57 per minute.
Input Modalities
  • Text
  • Audio
Output Modalities
  • Text
  • Audio

Deployment

App Store Urls
  • apps.apple.com/app/id1455346253
  • play.google.com/store/apps/details
Client Channels
  • Browser
  • Mobile app
Client OS
  • Platform
    iOS
  • Platform
    Android
Delivery Models
  • Cloud (SaaS)

Implementation

Delivery Mode
  • Self service
  • Vendor

Security

Assurances
  • Kind
    Certification
    Standard
    ISO 27001
  • Kind
    Certification
    Standard
    ISO 9001
  • Kind
    Certification
    Standard
    HITRUST CSF
  • Kind
    Self declaration
    Standard
    HIPAA
  • Kind
    Self declaration
    Standard
    GDPR
  • Kind
    Assessment
    Standard
    SecurityMetrics quarterly payment security testing

Support

Channels
  • Email
  • Chat
  • Phone
  • Knowledge base
Human Availability
Weekdays
  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Sat
  • Sun
Human staffed
Yes
Training Formats
  • Documentation
  • Video

Reviews

User experiences, moderated before publication. Review policy

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