Teams build referral, loyalty and ambassador programs using audiences, reward rules, Flow Builder and reporting. Customers accumulate and redeem points, credits, gift cards or other configured rewards through Reward Bank. Developers connect the required systems and business events using APIs, SDKs and webhooks; marketers then manage audiences, creative, communications and rewards across programs. The Go Extole app gives field teams QR codes, personalized links and a dashboard for referral progress. AI tools assist with analysis and program-rule drafts; the shown rule draft remains ready for review.
Advocates share via personalized links, share codes, QR codes and text; the site cites integration with social platforms and uses available social information to find high-reach advocates.
Dynamic and static audiences can be created and assigned to specific programs, e.g. customers who purchased a given product; segmentation also covers advocate profiles and high-reach, high-influence customers.
Advocate profiles with real-time reports on top sharers and revenue drivers; discovery of influencers and ambassadors; personalized links and codes with payout rules; invite emails and ongoing engagement; Go Extole app for employee ambassadors.
Reward Bank lets customers accumulate and redeem rewards (points, amounts, time-based subscription rewards, gift cards, coupons, custom perks, tiered incentives); admins configure thresholds, redemption options, expiration rules, limits and currencies, with automated fulfillment, fraud checks and reporting.
Extole records program events, attributes outcomes to the advocate or source and applies qualification rules before issuing rewards; event, qualification and reward history can be reviewed. Influencer links are tracked from click to conversion.
Real-time pre-built and custom dashboards and a reporting engine connect shares, clicks, conversions and lifetime value; reports on participation, accumulation and redemption; the CLI can stream events and run reports in JSON, JSONL or CSV.
Supports points, cash-value and hybrid loyalty models; rewards for purchases, onboarding, app usage, subscription upgrades, event attendance and advocacy; a unified reward wallet with omnichannel earning and redemption across web, mobile, email, SMS, in-store, QR codes and offline events; integrated referrals.
Manage multiple programs and campaigns from one dashboard; assign audiences to programs; A/B test creative, offers and rules; add promotional emails and scheduled campaigns; run programs by brand, market or business unit.
Real-time incentives with coupons, loyalty points, gift cards, account credits and cash rewards, internal or external, global rewards, per-campaign tailoring, bonus and tiered rewards for continued advocacy, A/B tested offers and rules to curb low-quality referrals.
The Go Extole mobile app (Android and Apple stores) lets employees, field teams and store associates log in with role-based access, share referral offers by QR code, text or personalized link, and track conversion progress and rewards on a personal dashboard, across multiple programs. It covers employees referring customers to the brand's offers.
Welcome Offers capture visitor information and deliver an immediate first-time offer; Sweepstakes collect customer information through a chance to win; invite emails and promotional emails support follow-up.
Extole tracks shares, clicks and conversions, including API-driven conversions and rewards, and attributes outcomes to the right advocate or source; influencer links get full-funnel tracking including quality of acquired customers.
Rewards include gift cards (including open-loop cards and brand cards), coupons, points, account credits and cash, with automated fulfillment, status tracking from earned through redemption, and your own gift cards or coupon codes.
Refer-a-Friend programs offer personalized share codes and links, advocate profiles, real-time reports on top sharers, event-based attribution with qualification rules before rewards, and event/qualification/reward history for investigating exceptions.
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