FirstPromoter

Helps subscription and SaaS businesses run affiliate, referral and influencer programs, tying each commission or reward to real billing events so payouts follow actual revenue.

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Overview

Connect a billing provider, add the tracking script and define reward rules to launch affiliate, influencer, referral and reseller programs from one dashboard. Referrals are tracked through links, coupon codes and direct URLs and tied to billing events, commissions adjust on upgrades, cancellations and refunds, and partners are paid through PayPal, Wise or bank transfer. Attribution is first-click or last-click per program, native billing connections cover Stripe, Paddle, Recurly, Chargebee and Braintree (other providers via API), and plan limits apply to affiliates, campaigns and affiliate-generated revenue.
More product details

Who it is for

Organization Types
  • Business

Product

Solution Kind
Application

Before you choose

Check before choosing

  • Multi-touch attribution is not supported: one affiliate receives credit per conversion, by first or last click.
  • Retroactive commissions from historical billing data are available for Stripe only, via CSV import.
  • Managed auto payouts are Enterprise only, for SaaS companies only and require approval.

Features

Affiliate Management

Invite affiliates or open a public signup page with custom fields and routing rules

Private campaigns and automatic level-up

More details & conditions: Affiliate Management

Branded partner portal with links, coupons, stats, payouts, creatives library and signed agreements

Email broadcasts and automation to all or segmented partners

Categories: Affiliate

Commission Management

Percentage or flat, one-time, set-number or lifetime recurring commissions

Tiered rates, per-plan rates, earning caps, bonuses, per-affiliate overrides and up to 3 multi-level tiers

Limits to check
None listed
More details & conditions: Commission Management

Commission adjustment on upgrades, downgrades, cancellations and refunds

Payouts via PayPal, Wise, Stripe, crypto or bank transfer with scheduling and minimum thresholds

Categories: Affiliate

Conversion Tracking

Track conversions through links, coupon codes, direct URLs and sub-IDs tied to billing events

First-click or last-click attribution per program with cookie window up to 9999 days

More details & conditions: Conversion Tracking

Server-side events through the tracking API; postback URLs on Enterprise

Categories: Affiliate

Campaign Analytics

Report clicks, conversions, commissions owed, revenue and payout history by affiliate, campaign, traffic source and landing page

Export reports as CSV or JSON

Categories: Affiliate

Fraud Detection

Self-referral detection and suspicious lead flagging before commission is recorded

Paid-ad traffic policy, ad traffic fraud detection and reCAPTCHA

More details & conditions: Fraud Detection

Automatic negative commissions on refunds

Manual approval thresholds and two-factor authentication on large payments

Categories: Affiliate

Campaign Management

Private invite-only campaigns and automatic promotion to better rates

Performance tiers by customer or revenue threshold

More details & conditions: Campaign Management

Translated signup pages, dashboards and emails in French, German, Spanish and Portuguese

Categories: Affiliate

Multi-Campaign

Run multiple programs from one account with unified reporting

Separate setup, portal and tracking per program

Categories: Affiliate

Social Promotion

Coupon codes as primary attribution for social, audio and offline placements

Sub-ID tracking for placement-level attribution

More details & conditions: Social Promotion

Custom links, coupons and flat, hybrid or per-performance pay for influencer programs

Categories: Affiliate

Referral Tracking

Give each customer a unique referral link in a portal embedded in the product with automatic login

Show who referred, which plan converted and revenue earned per account and campaign

More details & conditions: Referral Tracking

Run separate referral programs per plan, tier or customer type

Categories: Referral

Rewards Management

Queue rewards automatically once the billing event is confirmed

Fulfil rewards in the same system with approval controls and minimum payout thresholds

Categories: Referral

Conversion Tracking

Track each referral to the billing event that confirmed it

Log referrals manually with timestamped audit record

More details & conditions: Conversion Tracking

Coupon code and direct URL tracking

Categories: Referral

Incentive Management

Monetary rewards, account credits, free subscription months, points and discount coupons

Dual-sided rewards configured separately per side

More details & conditions: Incentive Management

Performance bonuses at milestones and manual approval above a set amount

Categories: Referral

Workflow details

Attribution
  • Name
    Attribution model
    Description
    Links, cookies, coupon codes, direct URLs and sub-IDs link participants to billing events; first-click or last-click per program with cookie window up to 9999 days; one affiliate credited per conversion; rewards fire only after the chosen billing event is confirmed.
Liabilities
  • Name
    Refunds and cancellations
    Description
    Refunds create automatic negative commissions; cancellations and downgrades stop or reduce future commissions; clawback rules on cancellation and minimum payout thresholds are configurable per program.
Workflow boundary and exception handling
  • Refunds are handled through automatic negative commissions
  • Cancellations and downgrades stop or reduce future commissions without manual adjustment
  • Commission adjustments, status changes and payouts are recorded in an audit trail

Pricing

Common pricing conditions

Applies to: Starter · Business · Enterprise

Trial Available
Yes
Trial Card Required
No
Trial Days
14
Trial is free
Yes

Starter

From USD 490 / flat fee / yearBilled annually

USD 490 / flat fee / year

Billed annually

Behavior above an allowance
  • Plan upgrade

USD 49 / flat fee / month

Billed monthly

Behavior above an allowance
  • Plan upgrade

Plan details & limits

Business Model
  • Subscription
Limits
  • Monthly affiliate-generated revenue (USD)

    5,000

  • Affiliates

    1,000

  • Campaigns

    3

Business

From USD 990 / flat fee / yearBilled annually

USD 990 / flat fee / year

Billed annually

Behavior above an allowance
  • Plan upgrade

USD 99 / flat fee / month

Billed monthly

Behavior above an allowance
  • Plan upgrade

Plan details & limits

Business Model
  • Subscription
Limits
  • Monthly affiliate-generated revenue (USD)

    15,000

  • Affiliates

    Unlimited

  • Campaigns

    Unlimited

  • Websites (separate workspaces)

    2

Enterprise

From USD 1,490 / flat fee / yearBilled annually

USD 1,490 / flat fee / year

Billed annually

USD 149 / flat fee / month

Billed monthly

Plan details & limits

Business Model
  • Subscription
Limits
  • Affiliates

    Unlimited

  • Campaigns

    Unlimited

  • Websites (separate workspaces)

    3

Access & availability

API operations and access

Perform dashboard operations through the Admin, Affiliate and Tracking APIs

Send conversion events to the tracking API and receive 45 webhook event types

What you need
  • Included
Limits to check
  • The AI assistant and MCP server are beta; server-to-server postback URLs are Enterprise only.

Technical details

API

API access conditions
  • Admin, Affiliate and Tracking APIs with webhook delivery logs are included on every plan. The API can do anything the dashboard can, and 45 webhook events report changes.
  • The AI assistant and MCP server connect program data to Claude, ChatGPT, Cursor and other clients with read and write access. The feature is in beta on every plan, and money movement is excluded from its tools.
  • Billing providers without a native connection use the API, which tracks sales, refunds, upgrades and cancellations. Server-side conversions are sent to the tracking API.
Access
Public
Protocols
  • REST
Outbound webhooks
Yes

AI

Action Permissions
  • Action
    Query program data in plain language and approve rewards through the AI Assistant and MCP server, which have read and write access; money movement is excluded from the tool set.
Human Approval
  • Selected actions
  • Configurable

Deployment

Client Channels
  • Browser
  • API
Delivery Models
  • Cloud (SaaS)

Implementation

Delivery Mode
  • Self service
Typical Duration
Unit
Minutes
Scope
Vendor-reported average setup time with a direct billing integration; custom or JavaScript integrations vary.
Maximum
15
Estimate kind
Vendor estimate

Data

Export Formats
  • CSV
  • JSON
Import Formats
  • CSV

Customization

Skill Level
  • No code
  • Developer required
Supported Scopes
  • Branding
  • Business rules
  • Roles
  • Templates

Languages & regions

UI Languages
  • en
  • fr
  • de
  • es
  • pt

Security

Access Models
  • Role based
Encryption In Transit
Yes

Support

Channels
  • Chat

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