CleverTap

CleverTap helps marketing and growth teams engage and retain app and web users with behavior-based, personalized messages across push, in-app, web, email, SMS, WhatsApp and RCS, backed by built-in analytics and experimentation.

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By CleverTap

clevertap.com

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Overview

Marketing teams build campaigns and drag-and-drop journeys without code, triggered by user actions such as abandoned carts or inactivity, and send them across push, in-app, app inbox, web push, web pop-ups, email, SMS, WhatsApp and RCS. Behavioral analytics (funnels, cohorts, trends, pivots) and automated segments show who to target and how campaigns perform, while A/B and multivariate tests pick the best-performing version. CleverAI tokens power AI assistance such as copy and image generation and segment building. Plans are Core, Pro and Ultimate; many channels and capabilities are sold as add-ons or depend on the plan.

More product details

Product

Awards and recognitions

Name
Leader in the 2026 Gartner Magic Quadrant for Personalization Engines
Year
2,026
Category
Personalization Engines
Organizer
Gartner

Demo Url

clevertap.com/demo-center

Solution Kind

Platform

Who it is for

Industries: Financial services

Features

App Notifications

Rich push notifications with images, video, audio, GIFs and interactive buttons

In-app messages, app inbox and native display

Categories: Push Notifications

SMS Notifications

SMS Connect and SMS Direct channels within journeys

Categories: Push Notifications

Web Notifications

Web push notifications to opted-in visitors

Web pop-ups, exit intent and web inbox

Categories: Push Notifications

Notification Scheduling

Drip campaigns across the customer lifecycle

Send-time optimization with IntelliTime on higher plans

Categories: Push Notifications

Geotargeting

Delivery method: Paid add-on

Geofencing

Categories: Push Notifications

A/B Testing

A/B and multivariate tests on copy, CTAs and creatives

Automatically send the best-performing version

Categories: Push Notifications

Event Triggered Actions

Triggered push campaigns from live user actions such as abandoned carts, inactivity and milestones

Categories: Push Notifications

Personalization

Personalize with profile data, actions, dynamic content and predictive recommendations

Preview personalized content on real devices with test profiles

Categories: Push Notifications

Customer Experience Management

Orchestrate drag-and-drop customer journeys across the customer lifecycle

Map customers to lifecycle stages with AIC and AARRR frameworks and test approaches to move them to the next stage

Categories: Customer Engagement

Communication Management

Email subscription groups

Campaign approval workflows

Categories: Customer Engagement

Customer Segmentation

Automated micro-segments from past behavior, real-time actions and interests

Identify advocates and at-risk customers by recency, frequency and value

More details & conditions

Behavioral, psychographic, live-user and RFM segmentation plus custom lists

Categories: Customer Engagement

Multi-Channel Communication

Orchestrate push, app inbox, email, in-app, SMS, WhatsApp, RCS and web messaging in one journey

Some channels such as WhatsApp, RCS and Email are sold as add-ons

Categories: Customer Engagement

Show all details (23)

Customer History

Unified user profile giving a 360-degree customer view

Data lookback of 3+ years: 3-year retention on Core and Pro, up to 10 years on Ultimate

Categories: Customer Engagement

Engagement Tracking

Real-time views, clicks, CTRs and unique customers per campaign

Delivery and engagement tracking with funnels and cohorts

Categories: Customer Engagement

Feedback Management

NPS and user-rating pop-up templates for web

NPS Insights analytics

Categories: Customer Engagement

Event Triggered Actions

Triggered and drip campaigns started by user actions such as abandoned carts, inactivity and milestones

Categories: Customer Engagement

Campaign Tracking

Real-time campaign metrics: views, clicks, CTRs and unique customers

Impression tracking to debug delivery issues

Categories: Marketing Analytics

Multi-Channel Data Collection

Ingest data from web, CRM, app and other sources into a unified profile

Import through API access and CSV uploads

Categories: Marketing Analytics

Campaign Analytics

Funnels, cohorts, pivots and trends on campaign behavior

Measure A/B test results and deliver the best performer

Categories: Marketing Analytics

ROI Tracking

ROI analysis attributing the impact of push notification campaigns

Funnels, cohorts and pivots on behavioral data

Categories: Marketing Analytics

Performance Metrics

Delivery, open, click-through and conversion metrics

User engagement over time

Categories: Marketing Analytics

Website Analytics

Session analytics and event analytics on ingested web and app data

Web messaging metrics such as notifications sent, views and leads generated

Categories: Marketing Analytics

Conversion Tracking

Funnels to see where users drop off before conversion

Conversion metrics and control groups

More details & conditions

Real Impact attribution of campaign impact

Categories: Marketing Analytics

Workflow details

Delivery: Dashboards
Categories: Marketing Analytics

Pricing

Core

Add On Fees

Name
WhatsApp
Price
Not publicly disclosed
Name
Email
Price
Not publicly disclosed
Name
Promos and Rewards
Price
Not publicly disclosed

Tax Treatment

Excluded

Trial Available

Yes

Trial Days

Trial is free

Yes

Plan details & limits

Business Model: Subscription
Limits: Data retention
3years

Pro

Plan details & limits

Limits: Data retention
3years

Ultimate

Plan details & limits

Limits: Data retention
10years

Technical details

AI

AI usage conditions

Usage unit: Credits
Usage conditions: CleverAI Tokens are a shared pool of credits used by token-powered capabilities such as copy generation, image creation and segment building, with a fixed number of Tokens charged per response.
Tokens never expire, and additional Tokens can be purchased through the Customer Success Manager.
A usage dashboard shows real-time Token and Block consumption with alerts near limits, and admins can distribute Tokens and Blocks across users or teams.

Output Modalities

Text
Image

Use Cases

AI content generation
Image generation

API

Programmatic access: Yes
Outbound webhooks: Yes

Deployment

Delivery Models: Cloud (SaaS)

Data

Export Formats: CSV
Import Formats: CSV

Security

Access Models

Role based

Assurances

Kind
Assessment
Standard
ISO/IEC 27001
Kind
Assessment
Standard
ISO/IEC 27017
Kind
Assessment
Standard
SOC 2 Type II
Kind
Assessment
Standard
CSA STAR Level 2

Encryption At Rest

Yes

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Product

Who it is for

Workflow details

Core

Plan details & limits

Pro

Plan details & limits

Ultimate

Plan details & limits

AI

API

Deployment

Data

Xtremepush

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