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Reaktion

Reaktion helps ecommerce brands and agencies track every order server-side and turn first-party data into profit signals, reports and dashboards.

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By Reaktion

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Overview

Connect a store such as Shopify, WooCommerce or Magento and ad channels like Google Ads, Meta Ads and TikTok Ads to send orders server-side to their conversion APIs, together with profit, refund and new-customer values. Dashboards, a drag-and-drop report builder, scheduled reports to Slack, Google Sheets, Google Slides and email, product and creative analytics, CLV/LTV cohorts and customer journey analysis show profit, POAS, ROAS and CAC by channel, campaign, product and market. On connection, the last two years of order history are synced.
More product details

Who it is for

Organization Types
  • Business

Product

Solution Kind
Platform

Features

Campaign Tracking

Campaign-level ad spend, revenue, ROAS, POAS and profit for Google Ads, Meta Ads and TikTok Ads

Profit and POAS values pushed into the ad platforms

Categories: Marketing Analytics

Multi-Channel Data Collection

Delivery method: Integration

Collects data from ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and Shopware

Pulls ad data from Google Ads, Meta Ads, TikTok Ads, Snapchat and Pinterest

More details & conditions: Multi-Channel Data Collection

Imports Klaviyo, GA4, Search Console and affiliate network data

Imports other sources through Google Sheets, feeds or offline files

Categories: Marketing Analytics

Campaign Analytics

Marketing overview table comparing campaigns by ad spend, revenue, ROAS, profit, POAS and new-customer revenue

Ad Creative Cockpit analyzing creatives by POAS, refunds, thumbstop ratio and true CAC

Categories: Marketing Analytics

ROI Tracking

Calculates net profit, POAS and ROAS per channel, campaign, ad set, keyword and ad

Tracks CAC to LTV ratio and CLV cohorts

More details & conditions: ROI Tracking

Attributes refunds and returns back to the originating channel and campaign

Categories: Marketing Analytics

Performance Metrics

Net profit, MER, ROAS, POAS, CAC, AOV and new-customer revenue

Return rate, margin and per-product profit metrics

Categories: Marketing Analytics

Website Analytics

Real-time ecommerce dashboards for orders, revenue, ad spend and net profit

Multi-market and multi-store comparison views

More details & conditions: Website Analytics

Search Console data collection

Conversion Tracking

Server-side order tracking sent to Google Ads, Meta Ads, TikTok Ads, GA4 and Klaviyo via conversion APIs

Offline and POS conversion upload to Google and Meta

More details & conditions: Conversion Tracking

Profit, refund and new-customer values attached to conversion events

Micro conversion events for Google Ads smart bidding

Categories: Marketing Analytics

Multi-Campaign

Compare multiple campaigns across Google Ads, Meta Ads and TikTok Ads in one table

Agency dashboard covering several client accounts

Categories: Marketing Analytics

Conversion Tracking

Server-side order tracking sent to Google Ads, Meta Ads, TikTok Ads, GA4 and Klaviyo via conversion APIs

Offline and POS conversion upload to Google and Meta

More details & conditions: Conversion Tracking

Profit, refund and new-customer values attached to conversion events

Categories: Web Analytics

Customer Journey Mapping

Average touch points per order

Average time span between journey stages

More details & conditions: Customer Journey Mapping

Channel overlap percentages

Categories: Web Analytics

Web Traffic Reporting

Channel-level reports on revenue, orders, ad spend and ROAS

Search Console data collected into the platform

Categories: Web Analytics

Referral Tracking

Delivery method: Integration

Channel overlap analysis showing which channels contribute to orders

Affiliate network data collection from Adtraction, Partner-ads and Salestring

Categories: Web Analytics

Workflow details

Delivery
  • Dashboards
  • Report templates

Pricing

Rise

USD 169 / monthBilled monthly

USD 169 / month

Billed monthly

Behavior above an allowance
  • Automatic charge
Commitment Months
0
Renewal Policy
Billed month to month with no contract or lock-in; the plan can be cancelled or changed at any time without penalty.
Trial Available
Yes
Trial Card Required
No
Trial Days
10
Trial is free
Yes

Plan details & limits

Business Model
  • Hybrid
Limits
  • Included orders

    1,000orders/ month

    Conditions
    Extra orders are billed at the plan's per-order rate
  • Included stores

    1stores

    Conditions
    Extra stores are billed as a flat add-on

Technical details

Deployment

Client Channels
  • Browser
Delivery Models
  • Cloud (SaaS)
Hosting Regions
  • Sweden

Implementation

Delivery Mode
  • Self service
  • Vendor
Typical Duration
Unit
Minutes
Scope
Connecting a store and activating server-side tracking (vendor estimate)
Maximum
10
Estimate kind
Vendor estimate

Customization

Skill Level
  • No code
Supported Scopes
  • Reports
  • Dashboards

Security

Encryption In Transit
Yes

Support

Channels
  • Email
  • Chat
Included In Plan
Yes

Reviews

User experiences, moderated before publication. Review policy

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