Reaktion

Campaign-level ad spend, revenue, ROAS, POAS and profit for Google Ads, Meta Ads and TikTok Ads

Profit and POAS values pushed into the ad platforms

Collects data from ecommerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and Shopware

Pulls ad data from Google Ads, Meta Ads, TikTok Ads, Snapchat and Pinterest

Marketing overview table comparing campaigns by ad spend, revenue, ROAS, profit, POAS and new-customer revenue

Ad Creative Cockpit analyzing creatives by POAS, refunds, thumbstop ratio and true CAC

Calculates net profit, POAS and ROAS per channel, campaign, ad set, keyword and ad

Tracks CAC to LTV ratio and CLV cohorts

Net profit, MER, ROAS, POAS, CAC, AOV and new-customer revenue

Return rate, margin and per-product profit metrics

Real-time ecommerce dashboards for orders, revenue, ad spend and net profit

Multi-market and multi-store comparison views

Server-side order tracking sent to Google Ads, Meta Ads, TikTok Ads, GA4 and Klaviyo via conversion APIs

Offline and POS conversion upload to Google and Meta

Compare multiple campaigns across Google Ads, Meta Ads and TikTok Ads in one table

Agency dashboard covering several client accounts

Server-side order tracking sent to Google Ads, Meta Ads, TikTok Ads, GA4 and Klaviyo via conversion APIs

Offline and POS conversion upload to Google and Meta

Average touch points per order

Average time span between journey stages

Channel-level reports on revenue, orders, ad spend and ROAS

Search Console data collected into the platform

Channel overlap analysis showing which channels contribute to orders

Affiliate network data collection from Adtraction, Partner-ads and Salestring