Marmind helps global enterprise marketing and finance teams replace spreadsheets and disconnected tools by connecting budgets, spend, campaign plans and performance reporting in one view of where money goes and what it delivers.
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Interactive marketing calendar with filters, grouping, colors, shareable bookmarked views and drill-down hierarchies
Categories: Marketing Planning
Define goals and KPIs
Track results per campaign and action
Define benchmarks
Receive notifications on deviations with suggested corrective actions
Categories: Marketing Planning
Import complex agency media plan structures with the media plan importer
Use custom import and export templates
Use a spreadsheet-style grid with Excel export
Categories: Marketing Planning
Briefing templates
Goal, channel and action breakdown
Naming conventions
Central planning with local execution
Categories: Marketing Planning
Manage omnichannel plans in an interactive marketing calendar with hierarchies and drill-down to briefs
Categories: Marketing Planning
Work packages and to-dos in list or board view
@mentions in comments
Email reminders and in-app notifications
File sharing with team members and external suppliers
Annotations and version comparison
Create to-dos via email
Categories: Marketing Planning
KPI dashboard with custom charts
Personalized marketing cockpit with widgets
ROI calculator
AI-driven resource attribution modeling
Web metrics import such as Google Analytics and Power BI link
Categories: Marketing Planning
Top-down budgets with spending limits
Bottom-up cost forecasts
Automated forecasts of planned, committed and actual costs
Scenario planning in the Enterprise plan
Categories: Marketing Planning
Manage all campaign activity on one platform with calendar, tasks and work packages
Track results across campaigns, channels and actions
Categories: Campaign Management
Turn strategy into campaign plans with goals, channels and actions
Use briefing templates
Use naming conventions
Align HQ campaigns with regions through references and automatic updates
Categories: Campaign Management
Break campaigns down into goals, channels and actions
Plan budgets across digital, out-of-home, TV and radio, print, events and PR channels
Categories: Campaign Management
Track KPIs per campaign, channel or individual action
Build custom charts with benchmarks and deviation notifications
Filter reports by region, audience and channel
Categories: Campaign Management
Plan, budget, approve and measure campaigns on one platform
Exchange plans and KPIs with automation and publishing tools such as Acoustic Campaign and Adobe Experience Cloud
Categories: Campaign Management
Plan omnichannel campaigns in an interactive marketing calendar with filters, grouping, colors and bookmarked views
Drill down hierarchies to briefs
Compare campaigns across channels
Categories: Campaign Management
Schedule campaigns and actions in the interactive marketing calendar
Track to-dos with email reminders and in-app notifications
Categories: Campaign Management
Generate automated forecasts of planned, committed and actual costs
Flag overspending or underspending
Bottom-up cost forecasting by spend type, region and organizational unit
Real-time forecasts in the Professional plan
Categories: Budgeting
Compare budget estimates versus actuals
Automatically calculate planned, committed and actual costs
Show remaining budget to spend
Categories: Budgeting
Combine campaign planning, budgeting and KPI tracking in one plan
Break top-down budgets into allocations for campaigns, channels and departments
Categories: Budgeting
Create multiple budget planning areas across departments
Use different currencies, budget groups and spend types
Categories: Budgeting
Categories: Budgeting
Create and save an unlimited number of budget and forecast scenarios
Freeze assumptions to return to them later
Simulate scenarios and track changes
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