Marmind помогает глобальным командам маркетинга и финансов заменить таблицы и разрозненные инструменты, связав бюджеты, расходы, планы кампаний и отчётность по эффективности в едином обзоре того, куда уходят деньги и что они дают.
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Interactive marketing calendar with filters, grouping, colors, shareable bookmarked views and drill-down hierarchies
Категории: Marketing Planning
Define goals and KPIs
Track results per campaign and action
Define benchmarks
Receive notifications on deviations with suggested corrective actions
Категории: Marketing Planning
Import complex agency media plan structures with the media plan importer
Use custom import and export templates
Use a spreadsheet-style grid with Excel export
Категории: Marketing Planning
Briefing templates
Goal, channel and action breakdown
Naming conventions
Central planning with local execution
Категории: Marketing Planning
Manage omnichannel plans in an interactive marketing calendar with hierarchies and drill-down to briefs
Категории: Marketing Planning
Work packages and to-dos in list or board view
@mentions in comments
Email reminders and in-app notifications
File sharing with team members and external suppliers
Annotations and version comparison
Create to-dos via email
Категории: Marketing Planning
KPI dashboard with custom charts
Personalized marketing cockpit with widgets
ROI calculator
AI-driven resource attribution modeling
Web metrics import such as Google Analytics and Power BI link
Категории: Marketing Planning
Top-down budgets with spending limits
Bottom-up cost forecasts
Automated forecasts of planned, committed and actual costs
Scenario planning in the Enterprise plan
Категории: Marketing Planning
Manage all campaign activity on one platform with calendar, tasks and work packages
Track results across campaigns, channels and actions
Категории: Управление кампаниями
Turn strategy into campaign plans with goals, channels and actions
Use briefing templates
Use naming conventions
Align HQ campaigns with regions through references and automatic updates
Категории: Управление кампаниями
Break campaigns down into goals, channels and actions
Plan budgets across digital, out-of-home, TV and radio, print, events and PR channels
Категории: Управление кампаниями
Track KPIs per campaign, channel or individual action
Build custom charts with benchmarks and deviation notifications
Filter reports by region, audience and channel
Категории: Управление кампаниями
Plan, budget, approve and measure campaigns on one platform
Exchange plans and KPIs with automation and publishing tools such as Acoustic Campaign and Adobe Experience Cloud
Категории: Управление кампаниями
Plan omnichannel campaigns in an interactive marketing calendar with filters, grouping, colors and bookmarked views
Drill down hierarchies to briefs
Compare campaigns across channels
Категории: Управление кампаниями
Schedule campaigns and actions in the interactive marketing calendar
Track to-dos with email reminders and in-app notifications
Категории: Управление кампаниями
Generate automated forecasts of planned, committed and actual costs
Flag overspending or underspending
Bottom-up cost forecasting by spend type, region and organizational unit
Real-time forecasts in the Professional plan
Категории: Budgeting
Compare budget estimates versus actuals
Automatically calculate planned, committed and actual costs
Show remaining budget to spend
Категории: Budgeting
Combine campaign planning, budgeting and KPI tracking in one plan
Break top-down budgets into allocations for campaigns, channels and departments
Категории: Budgeting
Create multiple budget planning areas across departments
Use different currencies, budget groups and spend types
Категории: Budgeting
Категории: Budgeting
Create and save an unlimited number of budget and forecast scenarios
Freeze assumptions to return to them later
Simulate scenarios and track changes
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