Phonexa

Phonexa tracks, routes and analyzes inbound calls and leads in real time so affiliate networks, publishers, advertisers and buyers can sell each call or lead to the best-matching buyer and see which sources earn the most.

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Overview

Phonexa combines Call Logic for pay-per-call tracking and distribution, LMS Sync for pay-per-lead tracking and distribution, and add-on modules for email and SMS follow-up, click tracking, cloud phone, suppression lists, behavior analytics and accounting. Calls and leads are qualified in real time, then routed by ping tree or ping post flows such as price, priority, weight, parallel pings and even distribution. Dashboards show revenue, rejects, duplicates and publisher or buyer performance. Boundaries: Phonexa supplies software and does not buy or sell leads itself, and pricing is by custom quote.
More product details

Who it is for

Industries
  • Insurance
  • Financial services
Organization Types
  • Business

Product

Solution Kind
Platform

Features

Lead Qualification

iClear pre-purchase screening of submissions against dozens of parameters

Synchronous, asynchronous or hybrid checks

More details & conditions: Lead Qualification

Auto-reject of low-quality or fraudulent leads

Categories: Lead Management

Lead Capture

Collect leads from multiple sources via API and form builder

Do Not Call check in Form Builder

Categories: Lead Management

Interaction Tracking

Track lead lifecycle from marketing channel to conversion

Lead attributes such as status, revenue and payouts

Categories: Lead Management

Lead Segmentation

Behavioral segmentation of email lists

Filter leads by publisher, channel, campaign and location

Categories: Lead Management

Lead Distribution

Direct post and ping post distribution

Nine ping tree flows

More details & conditions: Lead Distribution

Weighted bidding with bid multipliers

Categories: Lead Management

Lead Nurturing

E-Delivery email and SMS follow-ups to leads that did not convert

Behavioral list segmentation and A/B tests

Categories: Lead Management

Multi-Campaign

Unlimited campaign count

Campaign groups

More details & conditions: Multi-Campaign

Campaign cloning

Categories: Campaign Management

Channel Management

Manage call, lead, click, email and SMS channels in one suite

Compare email delivery channels and ESP integrations

Categories: Campaign Management

Campaign Analytics

Campaign analytics for email

Paid campaign cost and income monitoring

More details & conditions: Campaign Analytics

Publisher and buyer comparison reports

Categories: Campaign Management

Campaign Management

Campaign setup with custom fields and dynamic bidding

Silent campaigns

More details & conditions: Campaign Management

Per-campaign distribution rules

Categories: Campaign Management

Multi-Channel Marketing

Coordinate call, lead, click, email and SMS campaigns with shared tracking

Categories: Campaign Management

Conversion Tracking

Close the loop between leads, calls, clicks and revenue

Server-to-server postback of conversions

Categories: Campaign Management

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Campaign Scheduling

Schedule rules per campaign

Publisher schedules

Categories: Campaign Management

Call Recording

Built-in call recording in Call Logic for analysis, auditing, compliance and agent training

Categories: Call Tracking

Call Tracking Metrics

Calls sold vs rejected

Call and buyer-side duration

More details & conditions: Call Tracking Metrics

Duplicate percentages over 1, 7, 30 and 45 days

Publisher payout, commission and EPC

Categories: Call Tracking

Call Routing

Ping tree and ping post routing by price, priority, weight and caps

Automatic call distribution

More details & conditions: Call Routing

Buyer cap-based workload balancing

Categories: Call Tracking

Conversion Tracking

Server-to-server postback of conversion data after the call ends

Back-end ROI tracking from buyer post-call status tags

Categories: Call Tracking

Call Monitoring

Track inbound calls in real time by number, location, product interest and form data

Review recordings and call-level dashboards

Categories: Call Tracking

Call Reporting

Real-time and historical call analytics

Affiliate and buyer views

More details & conditions: Call Reporting

Source-level and call-level dashboards

Categories: Call Tracking

IVR

Drag-and-drop custom IVR with greetings and menu options

Voice or touch-tone responses

More details & conditions: IVR

AI Call Agents inside IVR logic

Categories: Call Tracking

Workflow details

Numbers
  • Name
    Tracking numbers
    Description
    Local, toll-free, vanity and international numbers, with porting to and from Phonexa

Categories: Call Tracking

Technical details

API

Programmatic access
Yes

Deployment

Client Channels
  • Browser
  • Desktop app
  • Mobile app
  • API
Delivery Models
  • Cloud (SaaS)

Implementation

Delivery Mode
  • Vendor

Security

Access Models
  • Role based
Assurances
  • Kind
    Audit report
    Issuer
    Independent auditor
    Standard
    SOC 2 Type II
  • Kind
    Self declaration
    Standard
    PCI DSS
Encryption At Rest
Yes
Encryption In Transit
Yes

Support

Channels
  • Email
  • Phone
Included In Plan
Yes
Training Formats
  • Documentation
  • Live online

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