Maze

Maze helps product, design and research teams run usability tests, surveys and interviews with real users and turn the results into automated, shareable reports.

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Overview

Teams import a prototype from Figma or Axure, add missions and questions, and test up to five design variants with participants from the Maze panel or their own users; usability scores, heatmaps and click and path metrics appear as testers finish. The same approach covers live websites, surveys, card sorting and tree testing, with optional audio, video and screen recordings, automatic transcripts in over 30 languages, and AI help to build studies, ask follow-up questions and find themes. Reports are generated automatically for every project with at least one tester, and can be edited, shared by link, exported as PDF or embedded in Notion, FigJam or Miro. Some capabilities, such as the AI moderator and MCP server, are marked for enterprise teams.
More product details

Who it is for

Roles
  • Product manager

Product

Solution Kind
Platform

Images

Features

Usability Testing

Run missions on imported prototypes

Run usability tasks on live websites

More details & conditions: Usability Testing

Measure usability score, misclicks and first clicks

Quantitative Metrics

Report completion rates, successful clicks versus misclicks, misclick rates and average duration

Generate usability score and heatmaps

Categories: User Testing

Video recording/Transcriptions

Record audio, video and screen separately in a study

Generate automatic transcripts in over 30 languages

More details & conditions: Video recording/Transcriptions

Highlight quotes into themes and share reels

Categories: User Testing

Customizable Questions

Use opinion scale, multiple choice, open text, ranking, yes/no, number and demographic blocks

Add screener questions for recruitment

Survey/Poll Management

Start from pre-built survey templates

Distribute through the Maze panel, Reach campaigns or a copied link

Categories: User Testing

Surveys & Feedback

Mix opinion scale, multiple choice, open text and other blocks in one survey

Add AI follow-up questions to open answers

More details & conditions: Surveys & Feedback

Collect responses from the Maze panel or a shared link

Categories: User Testing

Behavior Tracking

Track real user paths on live websites

View path analysis and heatmaps

More details & conditions: Behavior Tracking

Rewatch session recordings

Categories: User Testing

A/B Testing

Import different prototype versions and test up to five variants in one study

Compare variant results side by side

User Research Analysis

Generate automated reports for every project with at least one tester

Apply AI theme analysis and summaries to responses and transcripts

More details & conditions: User Research Analysis

Edit and share reports as links or PDF

Categories: UX

User Journeys

Show expected mission paths against paths testers actually took

Show paths on live websites

Categories: UX

Screen Activity Recording

Record screen activity of participants in studies

Toggle audio, video and screen recording individually

Categories: UX

Customer Segmentation

Filter research results with demographic filters

Recruit panel participants by custom demographic criteria

Categories: UX

Technical details

Deployment

Client Channels
  • Browser
Delivery Models
  • Cloud (SaaS)

AI

Customer Data Training
Never by contract
Input Modalities
  • Text
  • Audio
Output Modalities
  • Text
  • Audio
Providers Models
  • OpenAI
Use Cases
  • Sentiment analysis
  • Text summarization
  • AI content generation

Data

Export Formats
  • PDF

Reliability

Service status
status.maze.design

Security

Assurances
  • Kind
    Certification
    Scope
    Security
    Standard
    SOC 2 Type II
Encryption At Rest
Yes
Encryption In Transit
Yes

Reviews

User experiences, moderated before publication. Review policy

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