EmailOctopus

Email marketing platform for building, scheduling and automating campaigns to subscriber lists, with forms, templates and reports in one email-only tool.

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Overview

Create campaigns in a drag-and-drop editor or code-your-own HTML editor, start from 100+ mobile-friendly templates that adapt to your brand colours and styles, personalise with merge tags, and schedule sends for a chosen date and time. Build automations such as welcome, birthday or re-engagement emails, with tags, segments and conditional paths, and track opens, clicks, bounces and unsubscribes. Grow lists with forms, pop-ups, slide-ins and landing pages. Delivered as a web service; it covers email only, with no SMS. An official WordPress plugin is available.
More product details

Who it is for

Organization Types
  • Business
  • Nonprofit

Product

Solution Kind
Application

Images

Before you choose

Check before choosing

  • Email only: SMS and other non-email channels are not offered.

Features

List Management

Grow lists through forms and landing pages

Target subscribers using tags and segments

More details & conditions: List Management

Export and delete contacts

Categories: Email Marketing

Email Campaign Management

Create one-off campaigns such as newsletters, announcements and promotions

Schedule campaigns for a chosen date and time

More details & conditions: Email Campaign Management

Personalise campaigns with merge tags

Preview on desktop and mobile and send test emails

Categories: Email Marketing

Subscriber Management

Organise subscribers with tags and segments

Collect custom subscriber fields such as name, date of birth and interests

More details & conditions: Subscriber Management

Confirm sign-ups with double opt-in

Export and delete contacts

Categories: Email Marketing

Dynamic Content

Personalise subject lines and content with merge tags using subscriber data such as names, custom fields and interests

Categories: Email Marketing

WYSIWYG Editor

Drag-and-drop editing of images, video blocks, buttons and code blocks

Customise colours, fonts, layouts, buttons, images and spacing

More details & conditions: WYSIWYG Editor

Code-your-own HTML editor

Categories: Email Marketing

Email Tracking

Automation performance data on opens, clicks, bounces and unsubscribes

Reports (available for 30 days on Starter and without a time limit on Pro)

Categories: Email Marketing

Template Management

Choose from 100+ mobile-friendly templates that adapt to brand colours and styles

Import HTML templates via the code editor

More details & conditions: Template Management

Start from scratch or code your own template

Categories: Email Marketing

Drip Campaigns

Build automated sequences such as welcome journeys

Use automation templates and a tree view of every step

More details & conditions: Drip Campaigns

Let subscribers repeat an automation

Use conditional paths based on subscriber actions or attributes

Categories: Email Marketing

Campaign Analytics

Automation performance data on opens, clicks, bounces and unsubscribes

Reports on campaign results

Categories: Campaign Management

Campaign Management

Create, personalise, schedule and send email campaigns

Run automated email sequences

Limits to check
  • Email only; no SMS

Categories: Campaign Management

Multi-Channel Marketing

Not included
  • SMS and other non-email channels

Categories: Campaign Management

Campaign Scheduling

Pick a date and time for a campaign to send automatically

Categories: Campaign Management

Pricing

Common pricing conditions

Applies to: Starter · Pro

Trial Available
No

StarterFree option

Free

Free

Plan details & limits

Business Model
  • Free
Limits
  • Subscribers

    2,500

  • Emails per month

    10,000

  • Users

    1

  • Landing pages

    1

  • Forms

    1

  • Report retention in days

    30

Pro

USD 9 / monthBilled annually

USD 9 / month

Billed annually

Behavior above an allowance
  • Plan upgrade
Commitment Months
12
Renewal Policy
Monthly and annual plans are available and can be upgraded at any time. You can downgrade or cancel auto-renew before the next billing period.

Plan details & limits

Business Model
  • Subscription
Limits
  • Users

    Unlimited

  • Landing pages

    Unlimited

  • Forms

    Unlimited

  • Report retention

    Unlimited

  • Emails per month at the entry pricing tier

    10,000

Technical details

API

Programmatic access
Yes
Documentation
emailoctopus.com/api-documentation/v2

Deployment

Client Channels
  • Browser
  • API
Delivery Models
  • Cloud (SaaS)
Hosting Regions
  • European Union
  • Ireland

Implementation

Delivery Mode
  • Self service

Data

Import Formats
  • HTML

Customization

Skill Level
  • No code
  • Low code
Supported Scopes
  • Branding
  • Templates
  • Fields

Security

Assurances
  • Kind
    Self declaration
    Scope
    GDPR and UK GDPR: contacts stored with AWS in the EU, data processing agreement built into the Terms of Use (Schedule 2)
    Standard
    GDPR
DPA Url
emailoctopus.com/legal/terms
Residency Scope
  • Region
    European Union, primarily Ireland
    Provider
    Amazon Web Services
    Data class
    Primary data

Support

Channels
  • Email
  • Chat
Human Availability
Human staffed
Yes
Included In Plan
Yes

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