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Semrush

Helps marketers, agencies and small businesses find keywords, track rankings and AI visibility, and analyze competitors to grow organic traffic.

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By Semrush

semrush.com

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Overview

Semrush is a web-based platform for growing brand visibility in search results and AI answers. Users research keywords and prompts, track daily rankings and AI visibility, analyze competitor traffic and backlinks, audit technical site issues and generate SEO-ready content. Capabilities are sold as toolkits and plans, with a free 7-day trial.
More product details

Product

Demo Url
semrush.com/kb/request-demo
Documentation
semrush.com/kb
Solution Kind
Platform

Who it is for

Organization Types
  • Business

Features

Keyword Rank Tracking

Track keyword rankings daily across locations, devices and search engines

Categories: SEO

Backlink Monitoring

Analyze backlink profiles, find backlink gaps against competitors and audit toxic links

Categories: SEO

Competitive Analysis

See which keywords and pages drive competitor traffic and where AI platforms cite rivals

Keyword Research Tools

Discover keyword ideas from a database of 28B+ keywords with volume and difficulty metrics

Categories: SEO

Keyword Tracking

Track keyword rankings daily across locations, devices and search engines

Benchmarking

Benchmark performance against industry leaders in the Traffic & Market toolkit

Categories: Competitive Intelligence

Workflow details

Granularity
  • Name
    Position Tracking granularity
    Description
    Daily updates by device (mobile and desktop) and location down to ZIP-code level

Categories: SEO · Website Optimization Tools

Coverage
  • keyword
  • backlinks
  • rankings
  • AI mentions and citations

Categories: SEO · Website Optimization Tools

Pricing

Common pricing conditions

Applies to: SEO · Starter · Pro+

Trial Available
Yes
Trial Days
7
Trial is free
Yes

FreeFree option

Plan details & limits

Business Model
  • Free
Limits
  • Demo projects

    1

  • Reports per day

    10

SEO

From EUR 112.52 / flat fee / monthBilled annually

EUR 112.52 / flat fee / month

Billed annually

EUR 134 / flat fee / month

Billed monthly

Plan details & limits

Business Model
  • Subscription
Limits
  • Websites to monitor

    5

  • Keywords to track daily

    500

Starter

From EUR 158.4 / flat fee / monthBilled annually

EUR 158.4 / flat fee / month

Billed annually

EUR 190 / flat fee / month

Billed monthly

Plan details & limits

Business Model
  • Subscription
Limits
  • Websites to monitor

    5

  • Keywords to track daily

    500

  • AI prompts to track daily

    50

Pro+

From EUR 238 / flat fee / monthBilled annually

EUR 238 / flat fee / month

Billed annually

EUR 286 / flat fee / month

Billed monthly

Plan details & limits

Business Model
  • Subscription
Limits
  • Websites to monitor

    15

  • Keywords to track daily

    1,500

  • AI prompts to track daily

    100

Technical details

API

Programmatic access
Yes
Documentation
semrush.com/api-documentation

Deployment

Client Channels
  • Browser
  • API
Delivery Models
  • Cloud (SaaS)

Data

Export Formats
  • CSV
  • PDF

AI

Use Cases
  • AI content generation

Support

Channels
  • Knowledge base
Training Formats
  • Documentation
  • Webinar
  • Certification

Reviews

User experiences, moderated before publication. Review policy

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