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Hootsuite

Hootsuite is a social media management platform where marketing and social teams plan, schedule and publish posts, answer messages, track performance and monitor brand mentions from one dashboard.

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By Hootsuite

hootsuite.com

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Overview

Plan and schedule posts for multiple social networks from one calendar, with AI-generated captions and images, best-time-to-post recommendations and approval workflows on the Advanced plan. Bulk scheduling handles up to 350 posts at once outside the free trial. Answer comments and direct messages from a single inbox, with saved replies and automations on higher plans. Monitor brand mentions and trends across social networks and websites, and review post performance in analytics and reports. Standard supports up to 10 social accounts; Professional and above support unlimited accounts.
More product details

Product

Documentation
hootsuite.com/docs
Solution Kind
Platform

Who it is for

Organization Types
  • Business
  • Nonprofit

Features

Social Media Monitoring

Monitor brand mentions, keywords and trends with Streams and Listening

Detect brand mentions in images and video

More details & conditions: Social Media Monitoring

Enterprise advanced listening adds 13 months of historical data and real-time alerts

Post Scheduling

Schedule posts in a calendar or list view across networks

Get best-time-to-post recommendations

More details & conditions: Post Scheduling

Suspend scheduled posts (Advanced plan)

Automated Publishing

Schedule posts to publish automatically at a chosen or recommended time

Bulk schedule up to 350 posts at once (not available during trial)

What you need
  • Instagram Business account for Instagram publishing
  • TikTok Business account for TikTok scheduling

Multi-Account Management

Connect and manage multiple social accounts from one dashboard

Standard plan: up to 10 accounts; Professional and above: unlimited accounts

Content Management

Plan content in a shared calendar

Generate captions, hashtags and images with AI

More details & conditions: Content Management

Use approval workflows and internal collaboration (Advanced plan)

Social Media Integration

Delivery method: Integration

Connect Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest and Bluesky for publishing and analytics

Manage WhatsApp messages in the inbox

More details & conditions: Social Media Integration

Add 100+ third-party apps and integrations

Engagement Tracking

Track engagement, post performance and sentiment in analytics

Build custom reports (Professional and above)

More details & conditions: Engagement Tracking

Schedule and export reports

Categories: Social Media Management

Image Library

Delivery method: Integration

Insert free stock images in posts

Use Canva and Adobe Express templates and saved designs in Composer

More details & conditions: Image Library

Pull approved brand assets from Bynder DAM via integration

Categories: Social Media Management

Social Promotion

Automatically boost top-performing posts (Professional and above)

View paid and organic posts together in the calendar

Categories: Social Media Marketing

Automated Scheduling

Schedule posts to go live at recommended best times to post

Bulk schedule up to 350 posts at once (not available during trial)

Categories: Social Media Marketing

Workflow details

Content
  • Images
  • Videos
  • Instagram Reels
  • Instagram Stories
  • Carousels
Moderation
  • YouTube comment moderation in Streams: reply, hide, remove, report as spam, approve or delete before publishing
Workflow boundary and exception handling
  • Instagram content publishes directly or via mobile notification depending on content type and account; an Instagram Business account is required
  • Scheduling TikTok requires a TikTok Business account
  • Scheduling to Facebook Pages requires Page Admin or Editor; Facebook groups require group Admin

Pricing

Standard

USD 99 / seat / monthBilled annually

USD 99 / seat / month

Billed annually

Tax Treatment
Excluded
Trial Auto Charge
No
Trial Available
Yes
Trial Card Required
No
Trial Days
14
Trial is free
Yes

Plan details & limits

Business Model
  • Subscription
Limits
  • Connected social accounts

    10accounts

Professional

USD 199 / seat / monthBilled annually

USD 199 / seat / month

Billed annually

Tax Treatment
Excluded
Trial Auto Charge
No
Trial Available
Yes
Trial Card Required
No
Trial Days
14
Trial is free
Yes

Plan details & limits

Business Model
  • Subscription
Limits
  • Connected social accounts

    Unlimited

Advanced

USD 399 / seat / monthBilled annually

USD 399 / seat / month

Billed annually

Tax Treatment
Excluded
Trial Auto Charge
No
Trial Available
Yes
Trial Card Required
No
Trial Days
14
Trial is free
Yes

Plan details & limits

Business Model
  • Subscription
Limits
  • Connected social accounts

    Unlimited

Enterprise

Contact vendor

Contact vendor

Plan details & limits

Business Model
  • Subscription
Limits
  • Connected social accounts

    Unlimited

Technical details

API

Programmatic access
Yes
Protocols
  • REST

AI

Citations
Yes
Use Cases
  • AI content generation
  • Image generation
  • Sentiment analysis
  • Text summarization

Deployment

Client Channels
  • Browser
  • Mobile app
  • API
Client OS
  • Platform
    iOS (iPhone and iPad)
  • Platform
    Android
Delivery Models
  • Cloud (SaaS)

Reviews

User experiences, moderated before publication. Review policy

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