Unifies first- and third-party data and automates signal intelligence so B2B revenue teams focus on in-market accounts and buying groups and turn marketing, sales and advertising activity into measurable pipeline.
Build dynamic target account lists
Refine target accounts using fit, engagement and buying signals
Prioritize accounts by intent and activity
Categories: Account Based Marketing
Personalize web experiences and content for accounts and buying groups
Tailor messaging to buying-group roles
Adapt engagement based on account activity
Categories: Account Based Marketing
Coordinate account-based programs across advertising, web and sales touchpoints
Align messaging and timing along the buyer journey
Run intent-based B2B advertising campaigns through a native DSP and cross-channel activation
Measure program influence on pipeline
Categories: Account Based Marketing
Track how accounts move through the funnel
Connect programs to revenue and measure pipeline impact
Identify deal and pipeline risk to improve forecasting
Categories: Account Based Marketing
Provide account and contact data with buying-group and decision-maker coverage
Provide firmographic and technographic data
Enrich CRM records with normalization, dedupe, fill and validation
Categories: Account Based Marketing
Track account and buying-group engagement and activity
Identify anonymous website visitors as companies and show what they engage with
Detect job moves, tech changes and intent spikes
Categories: Account Based Marketing
Prioritize accounts by fit, engagement, activity and intent signals
Track marketing-qualified-account outcomes
Categories: Account Based Marketing
Provide topic-level intent signals and buyer readiness
Provide person-level intent
Map first- and third-party intent signals to accounts
Use intent to prioritize accounts and build advertising audiences
Categories: Buyer Intent
Identify in-market accounts and buyers from intent and engagement signals
Enable outreach and intent-based B2B advertising to those accounts
Categories: Buyer Intent
Surface in-market accounts
Map buying groups and decision-makers
Automate outreach using intent and engagement signals
Categories: Buyer Intent
Prioritize accounts and opportunities by fit, activity, pipeline potential, engagement and intent so sellers focus on accounts showing buying signals
Categories: Buyer Intent
Identify anonymous website visitors as known accounts
Categories: Buyer Intent
Integrate with sales engagement and CRM tools
Sync engagement activity with the CRM
Bring enriched account and contact data into CRM
Categories: Buyer Intent
Surface next best actions in the seller workflow
Use real-time buying activity to trigger and time outreach
Categories: Buyer Intent
Programmatic read/write access and export of account and buyer data to apps and warehouses through B2B APIs (Data & Insights module)
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