Delpha runs inside Salesforce and scores accounts, contacts and opportunities across six data quality dimensions: completeness, validity, uniqueness, consistency, accuracy and timeliness. Data stewards accept or reject recommended values with a confidence score, automatic correction can apply them, and end users fix records through the Delpha Co-Pilot conversation. Deduplication detects duplicates with AI scoring, merges records automatically or after manual review using field rules, and keeps an audit trail. The AI models are built in AWS while the product operates on data inside your Salesforce org.
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