MikMak

Evaluate active campaign performance across Meta, TikTok, Google, QR codes and AI search channels in one dashboard

Tie campaign and platform touchpoints through to purchase at select retailers

Combine MikMak media and sales data with other brand sources through the Insights API into data lakes and BI tools such as Tableau, PowerBI, Looker Studio and Snowflake

Cross-channel media performance dashboard with category benchmarks and historical comparison

Custom Report Builder with chosen metrics, dimensions and filters, shared by permalink

MikMak Aura estimates baseline sales and incremental sales by media channel, retailer, product and SKU

Connect media spend to retailer sales outcomes

Purchase Intent Rate, Attributable Sales, CPC and share of voice metrics

Category-level benchmarking against competitors

Track purchase intent and attributable sales from shoppable media to select retailers

Basket-level item data at select retailers