Visualfabriq

Promotion planning and budgeting

Fixed and variable trade funds with visibility of committed, spent and remaining funds

Compare mechanics side by side for ROI, margin and trade spend

Floor-price management

Plan promotions with volume, price, mechanics and financial impact aligned

Workflow-guided execution across sales, finance and demand

Pre-event ROI, margin and trade spend scenarios

Post-event analysis of plan versus actual

Manage direct, indirect and hybrid accounts including distributors and wholesalers in one commercial model

Retailer and channel management

Discount depth and mechanic comparison in scenarios

Thresholds for prices and discounts in approval flows

Plan promotions and monitor performance across the promotion calendar

Floor prices and minimum retailer invoice prices in warnings and approval flows

Margin and ROI impact before decisions are locked in

Simulate pricing and contract scenarios and see revenue, profitability and retailer margin impact

Volume impact from pricing elasticity coefficients

Unified P&L combining actuals and bottom-up plans

Revenue plan aggregation across customers, products and markets

Baseline demand forecasts across SKU, customer, channel and time horizons

Year-to-date actuals plus year-to-go projections in the revenue plan

AI-generated promotion recommendations

Optimal scenario proposed from learnings of past promotions